Official COVID-19 Resource Center
Senior Copywriter / CVS Health
This landing page connected millions of Americans to life-saving resources, including COVID-19 testing and vaccine information. As the senior writer on the CVS Coronavirus Task Force, I managed all messaging on this information hub and made timely copy updates to ensure consumers received clinically accurate information they could trust during the worst days of the pandemic.
CVS.com Pharmacy Homepage
Senior Copywriter / CVS Pharmacy
In collaboration with designers, digital marketers, and the pharmacy business team, I wrote all copy for the highly trafficked pharmacy homepage. As part of a complete CVS.com website redesign, I managed headlines, CTAs, and all other copy for CVS.com/Pharmacy (both desktop and mobile), ensuring that messaging was ready for the national rollout.
Retail Brand Campaign Landing Page
Senior Copywriter / CVS
As lead writer for the Get CVS Smart campaign, I created this landing page highlighting quality and testing standards of CVS brand products. Challenged to make lab tests and quality control engaging, I wrote messaging that connected with customers and how quality products at affordable prices enhance their everyday lives. As part of a larger campaign that included scripted social media videos, the landing page increased awareness and purchases of many CVS brand products.
Business Acquisition Landing Page
Copywriter / Newport Harbor Group
I concepted and wrote all copy for the relaunch of a private investment firm’s web presence. From punchy headlines and founder bios to concise technical information and targeted content, I worked closely with the founders to ensure my messaging attracted the right clients to their niche investment offering.
Online Order Pickup Landing Page
Senior Copywriter / CVS
To raise awareness that customers could now buy online and pick up in store, I wrote led messaging for an announcement campaign that included this landing page. Thanks to my work, millions of customers now buy from CVS.com and the app for pickup at their local CVS store.
