- Ad campaign:
Concepts, development, presentations, and deliverable creationPrint: Signage, direct mailers, brochures, takeaways, and more - Digital:
Website content, high-converting landing page copy, email campaigns, newsletters, and more - Product:
Naming, descriptions, and promotions - Brand:
Guidelines, playbooks, and storytelling - Retail
- Events / Radio
World-class creative
- My copy boosted my client’s app downloads by 17%
- I wrote an integrated campaign that increased enrollments of primary care patients by 35%
- By simplifying in-store messaging, I made it 7% easier for retail customers to find what they needed, increasing both basket size and shopping efficiency
Versatile & strategic thinker
- I seamlessly write across digital, print, B2B, and B2C for small businesses and major brands
- I expertly distill complex and technical concepts into clear, compelling narratives that engage and educate millions of people every day
Recognized for excellence
- SILVER HALO AWARD WINNER
Best Disability Initiative for the CVS partnership with the Teal Pumpkin Project - IHAF HONORABLE MENTION for Email
“Health at Home by CVS” email series - WRITERS OF THE FUTURE CONTEST HONORABLE MENTION
- Named and branded new products and campaigns that stand out in crowded markets
- Recognized for piloting impactful and innovative new retail store formats
Hire the rockstar writer. Get ahead.
Ad copy that sells, storytelling that sticks, and marketing strategy that makes customers eager for more.
Email: CopywriterSmith@gmail.com
Text/Call: (401) 243-3492
LinkedIn: Alexander Smith | LinkedIn