I’m your strategic partner in words

With over 8 years of in-house agency copywriting experience at a Fortune 5 healthcare company, I bring a rare blend of creative firepower, marketing savvy, and proven results to every project. Whether you need punchy headlines, high-converting sales copy, or a brand story that resonates, I will deliver words that get the job done and then some.

Why choose to work with me?

Results-driven creative

  • Led messaging campaigns that drove a 35% year-over-year increase in primary care patients for Oak Street Health
  • Crafted in-store campaigns that boosted CVS app downloads by 17%
  • Simplified CVS store signage, making it 2% easier to read and 7% easier for customers to find what they need

Versatile & strategic thinker

  • Experience across digital, print, B2B, and B2C campaigns for major brands
  • Expert at distilling complex healthcare and technical concepts into clear, compelling narratives that engage and educate

Collaborative leader

  • Mentored junior writers and managed creative teams to deliver consistent, high-quality messaging
  • Navigated complex relationships with clinical and legal compliance partners to ensure every word is on-brand and low-risk
  • Vice President of Membership with CVS Health Marketing Toastmasters

Award-winning innovator

  • SILVER HALO AWARD WINNER: Best Disability Initiative for the CVS partnership with the Teal Pumpkin Project
  • IHAF HONORABLE MENTION: Health at Home by CVS email series
  • Named and branded new products and campaigns that stand out in crowded markets
  • Piloted new retail store formats recognized for creativity and impact

Services offered

  • Print, retail signage & sign kits, store messaging consultations
  • Website & landing page copy
  • Website & landing page copy
  • Email campaigns & newsletters
  • Brand storytelling & messaging
  • B2B & B2C marketing materials
  • Product naming & campaign concepts
  • Compliance-ready healthcare content

Ready to elevate your brand?

Let’s create copy that sells, stories that stick, and marketing that moves your audience to action.

Contact Alexander Smith

  • CopywriterSmith@gmail.com
  • (401) 243-3492

Alexander Smith — Senior Copywriter | Author | Storyteller

Alexander Smith is a senior copywriter whose work reaches millions of people every day. He wrote and published THE PERFECT MAN and FOR POETS MUST LOVE collections. His published fiction also appears in Bryant Literary Review, Into the Void, Short Edition, and arc(hive) and received an honorable mention from Writers of the Future. You can also find his storytelling in anthologies like HOPE, CITY & SEA, and MISSING PROVIDENCE. He resides in Providence, RI with his family.