Loyalty Program Relaunch
Lead Writer / CVS
To drive enrollment in the CVS loyalty program, I created an in-store campaign with nuanced messaging strategic placed along touchpoints on the customer journey. From the parking lot to the aisle and the pharmacy to checkout, my copy helped convert unengaged customers into ExtraCare members who save every time they shop.
Flu Shot Campaign
Senior Copywriter / CVS Pharmacy
During flu season, signage I created educated shoppers about available vaccines and how to get them. By strategically messaging to customers across the store, I engaged people through signage and radio, driving both walk-ins and appointment signups.
Urgent Care Clinic Awareness Campaign
Senior Copywriter / Carbon Health
To drive visits to a new urgent care clinic, I crafted a comprehensive campaign so the local community could learn about the health care offering. From outdoor signage to targeted in-store messages and radio, my copy increased awareness of the available services at the new urgent care clinic.
Value Store Campaign
Contract Copywriter / CVS
I was contracted to create a campaign promoting a new store experience inside select CVS locations. I concepted and named the in-store experience. Then, I wrote copy for a multi-channel campaign promoting the new value offering, which resulted in an incremental sales lift after being rolled out in targeted markets.
Smartphone App Adoption Campaign
Senior Copywriter / CVS Health
To drive usage of the CVS app, I worked closely with marketing strategists to distill the app’s pharmacy benefits into an influential signage campaign. By writing clear, actionable copy on all deliverables, the campaign helped increase app downloads and adoption by more than 17%.
Senior Discount Value Campaign
Lead Writer / Oak Street Health & CVS
To inspire older adults to sign up for primary care welcome visits, I concepted and wrote this campaign, which appeared at combined Oak Street Health and CVS locations. In collaboration with the design team, I created signage with clear copy and impossible-to-miss headlines that drove adoption of the new senior discount.
